| Ex-Ante | |
 A term that refers to future events, such as future returns or prospects of a company. Using ex-ante analysis helps to give an idea of future movements in price or the future impact of a newly implemented policy. |
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 An example of ex-ante analysis is when an investment company values a stock ex-ante and then compares the predicted results to the actual movement of the stock's price. In Latin it means "before the event". |
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 Great Expectations: Forecasting Sales Growth - Predicting sales growth can be something of a black art - unless you ask the right questions. Earnings Guidance: The Good, The Bad And Good Riddance? - Take a look at the issues surrounding the practice of companies commenting on their expectations for the future. |
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